It all began with a phone call and a need for an updated graphic design portfolio. After a little chatting I found out Mary actually had a bigger vision: she wanted updated headshots, website images, pictures for social media, and more. AND she wanted those pictures to show off who she is and what she does.
She opted for a brand refresh – updated pictures that place her at the forefront of her brand (Hello – personal branding photos to the rescue) and help potential clients get to know her and the high-end graphic design service she provides.
Mary wanted modern, consistent imagery that translated as “smart, friendly, confident and trustworthy” to her clients. That’s definitely the result! I’m in love with how Mary’s photoshoot turned out. We had an amazing team and a perfect location to help her cultivate the personal brand Mary is after.
Mary’s Mood Board
Client mood boards get the ball rolling! Before her pre-consult Mary received the mood board on the left centered around her brand. Mood boards are a fun way to see the vision come to life and to put a visual representation of the brand. On the right is Mary’s final mood board using images from her personal branding session.
Personal Branding Client Feature:
Mary Christianson of Christianson Design is a graphic designer located in Charlotte, North Carolina while serving clients internationally.
Christianson Design transforms information into compelling business communications. Mary Christianson and her creative team produce high-quality marketing materials at a fraction of the cost of large agencies. They’ve helped medical equipment manufacturers, scientific journals, biopharmaceutical companies, educational institutions, and non-profits communicate more effectively since 1987. Technology has advanced over the past 35 years, but the effectiveness of concise messaging and consistent visual design remains the same.
You can see more from Christianson Design on their shiny, new website! Yep, you get to see some of these pictures in action over there. So go check out her new website and let me know what you think in the comments below!