Client Feature: Building A Personal Brand

Kelly of Inspired Inclusivity Consulting reached out to me because she had a small business she loved, but a website and social media accounts that didn’t feel like her. She had a clear vision of what she wanted her pictures to portray and wanted help bringing that vision to life as a personal brand.

Her personal branding session goals included: 

  • Pictures that show off her vibrant, joyful personality
  • An honest representation of her lifestyle as a black, queer, southern mother of 3
  • Consistent branding across all marketing
  • Differentiation from others in the diversity, equity, and inclusivity arena

Kelly is a woman with a plan; she wanted to achieve the above goals with some pretty unique pictures. Her vision included pictures in her garden to show how she pours herself into each of her clients to help them and their businesses thrive and grow. Kelly was after photos that highlight her lifestyle and family to support her authentic personal brand. 

We worked together to develop a plan for her session that checked each of her boxes. I knew the exact place that would allow us to make Kelly’s wish list a reality. I may have been drooling over The Little Villa for a good minute before meeting Kelly so I can’t tell you how excited I was that she was 100% on board with holding her personal branding shoot at this venue!

Kelly’s Personal Brand Mood Board

Left: Mood board created before Kelly’s session (not my pictures). Right: Mood board created with Kelly’s photos from her session.

Each client receives a mood board centered around their brand prior to their in-person pre-consult. It helps us both know we are on the same page for the direction of the brand. It also lays a great foundation for diving in deeper during the pre-consult where we talk all things branding and photo shoot goals!

Here it is, Kelly’s bold, vibrant personal brand photos!

Client: Inspired Inclusivity Consulting
Location: The Little Villa
Makeup: CC Beauty and Skin

Woman is holding a plant while replanting it.
A woman smiles and holds a plant during transplanting it.
Woman poses for a picture sits in a yellow chair.

Personal Branding Client Feature:

Inspired Inclusivity Consulting strives to turn goals of becoming inclusive and welcoming into reality. Owner Kelly Durden Posey conveys legally sound Diversity, Equity and Inclusion (DEI) insights from the lens of being an experienced attorney, human resources professional, and loving mother of 3. Her business supplies the custom-tailored training, leadership coaching, and strategic planning busy professionals do not find in a traditional classroom by cultivating anti-bias and person-centered language regarding LGBTQ+, Neurodivergence, and Invisible Disabilities. Inspired Inclusivity Consulting primarily supports the needs of service-based organizations and has worked with medical/dental businesses, companies providing services to families, and a variety of nonprofit organizations. In all they do, Inspired Inclusivity Consulting seeks to provide an “inclusive vision for your mission.”

Help cheer Kelly on as she is currently building her brand spanking new website!

Which pictures do think should make the website??? Tell us below in the comments. 

How to take your own

High Converting


Personal Branding Photos!


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